How to Display Jewelry in your Shop?
The way in which people bought things 50 years ago, versus the way people make buying decisions today, are two entirely different concepts. There is a drastic change in buying behaviors in today’s world, especially with the emergence of online…
The Waves of Change in the Jewelry Business
Here Are the Trendsetting Designs Spring/Summer 2017 is upon us and that means…its Fashion Week time! This is an important week for wholesale jewelers as we get an inkling of the trends that will be dominating the market over the…
Position Your Jewelry Brand as An Authority
Building trust with your audience through content marketing When you share your knowledge, you position yourself as an authority on jewelry and the jewelry industry. This draws more attention as your audience grows to know, like and trust you, thus…
Inspirational Jewelry – Ideas To Encourage More Jewelry Sales
From Social Media to Partnerships Since the beginning of time, jewelry has been a way for people to adorn themselves with different symbols that hold meaning for them. Inspirational jewelry communicates messages through words, symbols, or images. When you…
St Patrick’s Day Jewelry Your Clients Will Love
In March we celebrate Saint Patrick’s Day, a holiday that many people associate with drinking heavily. But for those who are Irish, Saint Patrick’s day symbolizes their heritage, as Saint Patrick is the patron Catholic saint of Ireland. He was…